廣告創意

像名人般留下遺言的諷刺廣告 – FIAT

希望像名人、偉人般留下讓後世緬懷的遺言嗎?那就在開車時打這句簡訊吧!由飛雅特推出的諷刺廣告,警告開車時不要使用手機以及傳送簡訊。

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima